HI THERE

For the past five years, I’ve led the day-to-day creative for ALDI.

In that time, we created “It’s an ALDI Thing,” and rebuilt the brand from scratch.

ALDI landed on TIME’s Top 100, Ad Age’s Hottest Brands 2025, and became the #1 grocer among Gen Z.

The brand attracted 17 million new customers, reached 33% of U.S. households, and topped $50 billion in sales.

Before that, I helped lead Samsung Global, launching the Galaxy S7, S8, and S9 across 70+ markets and selling over 130 million devices worldwide.

We developed global campaigns and brand films for the Olympics and the Oscars, positioning Samsung as a cultural and category leader.

Outside of work, I spend my free time as a Volunteer Wildland Firefighter on Sugar Loaf Mountain in Colorado.

If any of this piques your interest, I’d love to chat.